In 2014 e-cigarettes continues their meteoric rise into the world’s consciousness, continuing the trend from 2013 where the size of the market increased by 340% to £193 million. As a result of this e-cigarettes have seen massive amounts of media coverage, with arguments still ongoing regarding how they should be regulated across the world. This coverage, along with the fact that it’s a new technology in the mainstream, has naturally led to a lot of myths forming around them. Today the TRUVAPE team is looking at five of the biggest myths around e-cigarettes as we look to clear things up for you. So without further ado, let’s get started.

Facts Not Opinions

MYTH ONE: Using e-cigarettes is a gateway to smoking.

This is by far one of the biggest sticking points in the industry and is something regularly mentioned across the media when the topic of e-cigarettes come up, with the argument generally being that because vaping looks like smoking and e-liquid contains nicotine it’s going to create a new generation of people who otherwise would not have smoked taking up the habit.


Scientific studies from all over the world have shown time and time again that this is not the case. A quick Google search shows a lot of people saying vaping is a gateway despite having no proof and a lot of research papers showing the exact opposite. A recent survey by the Office of National Statistics showed that a measly 0.1% of e-cigarette users were non-smokers before starting, which is hardly the end of days scenario predicted by e-cigarette opponents.


MYTH TWO: E-cigarettes are marketed towards children.

Another big argument used by people against e-cigarettes is that they’re marketed toward children, generally because the liquid is offered in a variety of flavours and, as we all know, kids like sweets. This generally leads into the gateway argument, where it’s argued that e-cigarette companies are tempting children into the murky world of nicotine addiction with their fancy flavours and pretty bottles knowing full-well it will inevitably lead to a generation of children growing up to be smokers.


There is no legally-binding agreement prohibiting the sales of e-cigarettes for people under the age of 18 that’s true. Yet if you sent a 13 year old into any reputable e-cigarette store they would be denied service and asked to leave, with most websites also asking you to confirm you’re over 18 before entering. If e-cigarette companies were that desperate to market their products to children surely they’d happily sell away to anyone with the means to buy? The fact that they have willingly refused to do this says a lot about the intended market for e-cigarettes. Also: adults like things that taste nice just as much as children, with the sweet and fruity flavours helping the smoker to move away from the taste of tobacco, thereby being less likely to go back to smoking.


MYTH THREE: Nobody knows what exactly goes into e-liquid.

The discussion on the long-term negatives of e-cigarettes use is mainly focused on the fact that we don’t know what goes into e-liquid, so how could we know whether it’s actually safe or is killing us just as surely as a traditional cigarette?


The three main ingredients of e-liquid are: nicotine, propylene glycol and vegetable glycerine. These are then added to with different flavourings depending on which flavour e-liquid you want and they can all be found in a variety of other products such as food and cosmetics. 


MYTH FOUR: Even without tobacco e-cigarettes are still harmful because of the nicotine.

As the most well-known substance in traditional cigarettes nicotine is often the chemical that gets the blame for a lot of damage caused by them. This has resulted in a lot of people stating that the presence of nicotine means e-cigarettes are still extremely dangerous.


Studies have been done for years which have shown time and time again that nicotine is not a carcinogen and is not particularly dangerous to humans. The main effects of nicotine are similar to that of coffee and it has been used in a wide range of ways. The reputation as a harmful substance merely comes from the association with the dangers of cigarettes.


MYTH FIVE: Second hand vapour is dangerous.

With the vapour from e-cigarettes looking similar to smoke from traditional cigarettes it is natural that people will get them confused at a glance, this is something you should always be aware of when vaping in public spaces. However, as a result of these similarities and the dangers of second hand smoke being well known people have now started to say that second hand vapour might also be as dangerous as second hand smoke, with this slowly becoming a point of major contention between vapers and non-vapers.


The worry about second hand vapour potentially being harmful generally comes down to the misunderstanding around the ingredients, with people stating that you can’t know if the vapour is a cause of harm or not. In fact, all that is released from e-cigarettes is a water vapour substance containing propylene glycol, or the stuff they use to create ‘smoke’ in clubs and bars. Although we obviously don’t recommend you go out and start blowing massive clouds of vapour everywhere you go, always be sure to vape politely when in public and show consideration for other people’s comfort. If you'd like to read more about vape etiquette we've discussed this here.


Thanks for reading this blog, we hope it gave you a better understanding of some of the issues around e-cigarettes. If there are any other rumours you’d like addressed or you have any feedback for us then post it in the comments. We’ll be sure to read it and respond.


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Thanks for reading,