What TPD Means to You


About the Tobacco Products Directive

The TPD is a European directive aimed at regulating cigarettes and related products. On 20th May 2016 an updated version of this legislation which also covers e-cigarettes will have to be implemented across member states. This document is designed to give you a quick overview on what the TPD means for you in regards to the sale of e-cigarettes, e-liquids and related products in the category.

Current E-Cigarette Regulations

Currently, the regulations on e-cigarettes are extremely minimal. Although regulation came into force on 1stOctober 2015 which makes it illegal to sell e-cigarettes or e-liquid to persons under the age of 18. On 20thMay 2016 all of this will change as the TPD, which contains a number of regulations specific to e-cigarettes, comes into force in the UK.

Regulations after the TPD

Once the TPD comes into force retailers and manufacturers will have to start following the strict legislation stated. This legislation has been designed to place guarantees on consumer safety and ensure products are manufactured to high standards. The legislation states:

  • Packaging restrictions – a number of the regulations are focused on the packaging of the products. All liquids and refills will be required to come in a container no larger than 10ml and be child resistant. A warning which covers 30% of the packaging will also be required on all refills stating the dangers of nicotine. The packaging will also be required to include a list of ingredients, the nicotine content of the liquid and a warning to keep the product out of the reach of children.
  • Restrictions on advertising and promotions – money off vouchers or similar promotions must not be promoted when selling products in the category.
  • Restrictions on nicotine content – the nicotine content of e-liquids and refills will be required to be no stronger than 20mg per ml.
  • Information leaflets- each product must be sold with an information leaflet which includes: instructions for use and correct storage, a note that the products is not recommended for under 18s and non-smokers, possible adverse effects and contact details of the manufacturer.
  • Tank restrictions – all containers and tanks must hold no more than 2ml of e-liquid and must have a mechanism to ensure leak-free refilling.
  • Cross-border selling – any retailers wishing to sell e-cigarettes to other EU member states must register with the British authorities and operate an age verification system.

There is also the potential for manufacturers to apply for medical licensing, which if successful would allow e-cigarette businesses to sell their products as healthier alternative which are effective at helping people quit smoking.