The Week in Vaping – Issue Five

Hello and welcome to issue five of the week in vaping. It’s been an eventful start to the year in the world of vaping, with TPD fallout ongoing and more studies and regulations from around the world coming out every day. As we end week five of the year this show no sign of slowing down, with two brand new studies straight out of America getting released this week. One on advertising, one on health. To find out more about these and other news from around the world read on.

The effect of social media advertising

Our first story this week comes courtesy of Drexel University in California and the University of Southern California, the place anti-vape researcher Stanton Glantz calls home. They studied the presence and actions of an e-cigarette brand on Twitter, observing how tweets diffused across the network and what type of people were most likely to have the tweets appear on their timelines.

The Twitter account was monitored over a course of three months as the team sought “to understand how the public obtains information that may influence decisions about whether to use these products.”

Social media, of course, is one of the main focuses of the TPD, with legislators looking to control how messages are disseminated and uphold their ban on advertising. The main concern of this study was the ability for people to retweet posts from e-cigarette companies and pass the information onto friends. This was quite melodramatically referred to in the media coverage as: “companies are resorting to tactics employed by the heyday of the Marlboro Man“.

The three key points discovered in the study were:

  • The account gained followers and retweets over time.
  • Electronic cigarette users were the main audience.
  • People who don’t vape could see their retweets.

Call us cynical grumps, but surely a child could have told them that and they could have used the time and money spent to study something more worthwhile? We suppose that doesn’t get big headlines though.

Vaping’s effect on the immune system

Next we turn to Laura Crotty Alexander and her team as we look at their recently released study on the effect of vaping on the immune system. This study is similar to a John Hopkins University study released last year, and unfortunately contains the same problems.

The study put mice into a chamber and exposed them to e-cigarette vapour at regular intervals, with bacteria also present in the test chamber. The study showed that in this environment the bacteria was able to resist attack from the immune systems of the mice. Which could well have been bad news from the vaping community.

However, the big mistake this study has repeated is the fact that it exposed the tiny mice to the same amount of vapour an adult human would inhale, rather than reducing the amount in line with the size of the animal. The John Hopkins study was dismissed for this exact reason, it’s unfortunate that researchers don’t seem to have learned anything from it.

Other news

  • Leonardo DiCaprio hit the headlines for vaping through pretty much the entirety of the Screen Actors Guild awards.
  • Monroe County, Indianapolis is considering an indoor vaping ban.
  • Despite all evidence pointing to the contrary, people still continue to write stories about vaping attracting children.
  • Thank you for reading this. If you notice anything we've missed out then please leave us a comment. We'll see you next week for more vaping news.