Warrington Wolves  is delighted to announce a partnership with the UK electronic cigarette brand TRUVAPE.

 

Wolves will be taking the ground-breaking step of lifting the current vaping ban from The Halliwell Jones Stadium and special Warrington Wolves-branded e-cigarettes – or ‘vapourisers’ - will be sold to fans through  the club shop both in-store and online.

 

The new partnership will see the South Stand renamed the ‘TRUVAPE South Stand’ and TRUVAPE will be working with the Wolves to help educate  fans about the health impact of smoking, as well as the potential benefits of switching to an alternative like electronic cigarettes.

 

In recent years the e-cigarette industry has become more involved in a variety of sports partnerships, including Doncaster Cup horse racing, Burnley, Celtic and Birmingham City football clubs, St Helens rugby league team and motor sports including the British Superbike Championship and British Touring Car teams.

 

Wolves’ decision to reverse the vaping ban follows a similar decision by the O2 Arena in 2013, when they teamed up with another e-cigarette brand and reversed their own vaping ban, allowing their guests the ability to vape without having to leave the O2 grounds.

 

 Alex Wilson, Wolves’ commercial manager, said: “We are firmly committed to helping our fans make informed choices, particularly when it comes to health and fitness.

 

“We believe this partnership, with a reputable brand like TRUVAPE, will help our fans enjoy a better match-day experience, and provide those who smoke with an alternative that experts believe has the potential to hugely reduce harm.”

 

Lee Bryan, M.D. of TRUVAPE added: “We are very excited about this partnership, and are looking forward to working with Warrington Wolves in helping their fans make the conversion from smoking to vaping”.